contains mature content, viewer discretion is advised.
Without the pressure of making all his money back
in one weekend, he's come up with different strategies
like the Q & A I attended, which was simulcast
live to other theaters across the country. In "The
Red Statement" he posted on his website,
he proclaims "the state of film marketing
has become ridiculously expensive and exclusionary
to the average filmmaker longing simply to tell their
story. As storytellers, why not instead use our creative
abilities that resulted in a film in the first place
to also creatively SELL that film directly to our
public. Don't hate the studio; BECOME the studio.
Anybody can make a movie; what we aim to prove is
anyone can release a movie as well."
has gone through a revolution, but distribution has
been one stubborn bull. The Hollywood way is to promote
a movie through TV commercials and newspaper ads,
building hype for its weekend release. The movie is
then released around the country, with the number
of screens depending on the expected outcome. Then
it is eventually released on DVD and VOD
an independent filmmaker signs a contract with a distributor,
they are ceding control of their movie for at least
15 years, and if the movie doesn't hold up, they must
watch it fade away.